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ALA, in partnership with Univision Radio, has developed a new campaign in response to data showing that Latinos are less likely than other groups to use their local libraries.  Univision Radio will be airing public service announcements (PSAs) featuring Univision Radio personality Javier Romero Latino markets while also promoting the use of these radio ads across its network of 70 stations in the top 16 Latino markets nationwide.
 
 
 
  Listen to the PSAs
All libraries can use the PSAs on their web sites, on-hold messages or for other uses.  However, the PSAs should not be played on other, non-Univision Radio stations.
 
       
  :15 English [mp3]
:15 Spanish [mp3]
:30 English [mp3]
:30 Spanish [mp3]
 
     
  Downloadable Artwork
Below is artwork that can be used in the library and throughout library communities to extend the messages of the radio PSAs.  You can use these materials even if your library is not in a one of the identified markets where the PSAs are playing.

To download the art files, right click the link and select “Save link as.”  All files are pdfs can be printed as is (print ready) or can be customized with your library’s logo.  See the customization guide for placement.
 
 
   
Bookmark
Print ready – Color / Black/White
Customizable – Color / Black/White
Customization guide [PDF]
 
Ad/Flyer
English – Color / Black/White
Spanish – Color / Black/White
Customization guide [PDF]
 
Poster
English – Color / Black/White
Spanish – Color / Black/White
Customization guide [PDF]
 
 
www.entubiblioteca.org
 
www.entubiblioteca.org
   
Web Banners  
392x72
(Right-Click to download)
www.entubiblioteca.org - Right-Click to Download
   
392x72
(Right-Click to download)
www.entubiblioteca.org - Right-Click to Download
   
120x60
(Right-Click each to download)
www.entubiblioteca.org - Right-Click to Download www.entubiblioteca.org - Right-Click to Download
 
     
  If you have questions about the
Campaign or the art files, please contact mhumphrey@ala.org
 
   
     
     
   


www.entubiblioteca.org www.ala.org www.univision.com